Get the basics right

  • Correct business name
  • Current address or service area
  • Working phone number
  • Accurate opening hours
  • Correct website link
  • Most relevant primary category

Add services and descriptions

Explain what the business actually provides. Keep the language simple and consistent with the website.

Use real, current photographs

Add exterior, interior, team, product or service images where relevant. Outdated or low-quality images can reduce trust.

Ask for reviews consistently

Make review requests part of the customer journey. Do not wait until you desperately need them.

Respond to reviews

A short, professional response shows that someone is paying attention, including when the review is critical.

Check the profile regularly

Hours, phone numbers, service information and user-suggested edits can change. Review the profile as part of normal marketing maintenance.

Next step

If you want us to look at this in your business, start with a free audit. We will show you what deserves attention first.

Start a Free Audit